Helpful Tips on The Advertising of Facebook

An increasing quantity of businesses have recently been running direct reaction and branding strategies through the advertising of Facebook simply because Facebook is a very popular medium which has a huge number associated with users and page views. It is really quite easy to focus on Internet users on Facebook; however, in order to succeed it is very important that you realize the advertising of Facebook is fundamentally distinctive from search engine advertising. This difference is what makes advertising on our planet’s largest social media site a bit challenging.

To demonstrate how you may take part in effective Facebook marketing, let’s say that you are wanting to promote a product that helps to construct and retain fitness groups after working out. With Facebook marketing, you can concentrate on the age, gender and location of who you want your ad to be seen by. For example, if you want your ad to target men who are 25 years old in the United States of America who likes health clubs, working out, physical fitness, etc., you can select this as your demographic and your ad will be seen by this group of Facebook users.

The perfect Facebook advertisement contains an image plus a catchy phrase or even statement which will certainly grab the consideration of your precise group of Facebook users. It is very important that your advertisements remain fresh because Facebook ads quickly become stale which will mean click-through rates can drop drastically. You can certainly sell the exact same product over the long run but you must change your Facebook advertisement regularly so that you can gain consistent clicks.

Considering the fact that most Facebook users will not want to leave the site, you will need to be knowledgeable on where to send users. Sending all of them directly to your website is not your smartest choice as most people will simply close that tab as they do not want to be taken from Facebook. This leads to what works well with Facebook marketing which is to send users to some Fan Page which includes a ‘Buy It’ button. Pressing that button will take the user from Facebook, but at this time it is all fine and great because obviously anyone clicking the ‘Buy It’ button is thinking about buying the product and willing to be taken to a website where they have the opportunity to purchase. Following these tips should help you get started on your Facebook marketing!

Recession-Busting Tips For Finding a Job in Tough Times

There is a lot of doom and gloom out there. With all the grim headlines, it’s pretty easy to feel down and out about your job search. If you were laid off, downsized, or euphemized, then it’s hard to stay positive and vigilant about taking a bright, successful next step.

The good news is that there are some recession-proof industries such as education, health care, energy, international business, the environmental sector, and security that are still hiring. There are also a few great tips for any job seeker in any industry to help with a difficult job search:

1. Network, network, network.
You’ve heard it before – networking is the key to getting a job. Recruiting directors want a safe, easy hire. If they met you at a networking event or if your name was passed along to them by a friend or colleague, then you likely will stand out from the sea of candidates and resumes.

For some reason, many people dread this horrible word, “Networking”. Really, networking is just having conversations with your friends, family, colleagues, and peers. Here are just a few ideas to get started:
-Your friends’ parents
-Your parents’ friends
-Your dentist
-Your neighbors
-Your college professors
-Your alumni association
-Your hair stylist

Talk to everyone you know. Reach out, and let them know what you’re seeking. You may be surprised with all of the connections your Uncle Phil has.

2. Join a professional organization.
Even though you are out of a job, you want to stay in the game. By joining a professional organization, you can stay up-to-date with industry news and developments. Of course, you also will meet leaders in your field. You can learn from them and make professional connections at numerous companies.

3. Volunteer your time.
Now that you have a little extra time on your hands, it’s the perfect opportunity to volunteer in your community. Serve on a board, organize a neighborhood recycling program, or design marketing pieces for a charity pro-bono. Helping others gets you off of the couch and thinking positively. You may even develop your skills and meet someone who can help you get a job.

4. Think differently.
If you’ve been out of work for awhile, it may be time to broaden your view on what your next step could be. Instead of one of the top, five advertising agencies, would you like to work at a regional agency or in the advertising department in-house? Maybe you can relocate or make a career change. You may even take a 10% pay cut, but you can bargain for an extra week of vacation. Think creatively on how you can make a successful next step.

5. Be Persistent.
It’s not going to be easy. Unfortunately, the game has changed a little bit, and companies can afford to be more selective. You’re going to have to network a lot, apply for numerous positions, and receive a few rejections. Hang in there. Follow up with recruiting directors if they don’t get back to you. If you didn’t meet anyone at the last networking event, go to another one. Who knows when you will be in the right place talking to the right person at the right time.

3 Tips for Getting Started in Copywriting

Copywriting is great for people who enjoy writing. If you dream about words then copywriting is the right career for you! Keep your day job because it will take time to build your copywriting business. Starting your own copywriting business is a great way to bring in extra income. Once you get build up your portfolio, you’ll have clients emailing you to write for them.

3 Tips for Getting Started in Copywriting

Take copywriting courses. If you’re considering a career in copywriting, take courses at your local community college or adult education center. The more you know and understand copywriting the better. You’ll learn how to write catchy headlines and taglines that will grab the attention of readers. You’ll also learn how to write long and short sales forms. Copywriting course will give you the extra confidence you may need to become a full-time copywriter.

Save your ‘junk’ mail. Don’t throw out those weekly flyers or direct mail magazines. Look at the material and study the headlines and taglines. Study the copy and notice how you react to it. Do you want to call and order a pizza? Are you ready to have your hair cut, styled, and colored? How could you improve the copy? If you’re bold enough, you can call the businesses that interest you and tell them how you can improve their advertisements.

Write. If you want to become a copywriter, you need to write. Volunteer to write the copy for your child’s school fundraiser. Volunteer to write the copy for your favorite charity’s fundraiser. Writing is the key element to copywriting. Practice rewriting the ads you see in the paper and direct mail magazines. Use your rewrites as samples for your portfolio.

Copywriting can be a lucrative career if you’re willing to sell and market your services. Believe it or not, opportunities will not appear at your door. You must find and attract them to you. Use social media to spread the word about your copywriting services. Offer specials during the month such as ‘Buy One Copywriting Service Get the Other One Half Off’ or ‘1/2 Copywriting Services for the Month of December.’ Entice businesses to hire you and your followers to refer work to you.

If you like advertising and marketing, you’ll enjoy copywriting. You can select a niche market and write copy for businesses within it. What are you passionate about? Health and wellness? Law? Finance? Not-for-profits? Baking? Real estate? Medicine? You can ‘cold call or cold email’ potential clients. Commit to calling or emailing five businesses per day. The only way your copywriting business will grow is if you sell and market your services. Are you up for it? Are you ready for success? If you are, go out there and get those clients!